That is such a cool idea. I know when I see I love you I never think it applies to me. I just think, "oh someone's in love" and am either happy, or jealous, or whatever. And sometimes I find myself holding back from saying it when I'm talking with my friends, because love just sounds so heavy, and sometimes impossible in times like these.
I posted it in my facebook status, and the first reply is "Me to." (and yes, incorrect grammar, and all). *rolls eyes*